Digital Activation Manager

11 days ago

  • Praha
  • Full-time

British American Tobacco

Digital Activation Manager

  • Praha
  • Full-time

What you are supposed to do

We are looking for YOU, if you are digital ethusiast and in love with marketing .. with previous agency experience at least 5-7 years and yet already working in business at lease 1-2 years.

..if you are goal-oriented person with strong leadership, project management skills and make it happen attitude.

Your responsibilities will be:
  • Implementation of digital activation plans
  • Initiate, develop and implement digital strategy
  • Designing digital transformation of multichannel touch-points deployment
  • Change management, channels effectiveness, and consumer data analytics
  • Managing diverse landscape of agencies and media houses
  • Establishing KPI frameworks and benchmarks
  • Support the team by driving digital innovation
Areas of Interdisciplinary Digital Knowledge?
  • Marketing Strategy and Communication
  • Integrated Innovative Digital Campaigns
  • Social Media
  • eCommerce
  • E-mail marketing
  • Content Marketing and Toolkits deployment
  • CRM and Marketing Automation
  • Media Planning and Multichannel

Digital Activation Manager

Your skills


  • Project management – brand/activation campaigns and digital production (www at least)
  • Strong leadership personality – at least 5 subordinates
  • Excellent networking, consensual and conflict management skills
  • Strong analytical skills, high ability in process thinking
  • Flexible & adaptable to changes
  • ENG/CZ language

What you can gain


  • Friendly athmosphere and international environment
  • Dynamic people, insipiring leaders
  • Nice new modern office in Karlin

Results for